With modesty and humor, Tony tells the story behind his unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. Tony explains how he continued to grow his audience via new media and as an early adopter of social media as a way to communicate to his technology savvy followers. Authenticity has served him well in all his achievements and his journey has shaped many of his fundamental values, including his huge desire to win, his strong sense of realism and ultimately, giving back.
